TagIndependent thinking

Free-Thinking IT Service? Because You’re Worth It

When I was an undergraduate at the magical University of Sussex in the early nineteen-nineties, I read a great deal of feminist literature. Initially, I was affronted by it all on account of perceived slights to my gender. However, I eventually came to truly value the feminist challenges to the status quo.

Out of the many new learnings from reading these books one that stuck was the deconstruction of marketing methods the cosmetics industry. In actual fact they are not terribly clever, just insidious. It goes something like this:

  • “You’re not looking your best today”
  • “Those fine lines around your eyes are a problem”
  • “Your complexion is dull and lifeless”

When they’ve finished making the potential customer feel worthless, they then offer the elixir.

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Just Do It

One of my oldest friends is fond of using the word dischuffed. I met him when I was still living in the south of England. He hailed from the north so I assumed it was some Lancashire phraseology because I’d never heard it used prior to meeting him. Unconsciously, and probably by dint of spending a lot of time with him in my twenties, that word has become a part of my personal lexicon. I’ve seen it listed in the Collins dictionary recently and was a little surprised to find that it is a real word!

Today it’s proving very useful because I’m finding myself highly dischuffed by the fact that I left a Nokia phone charger (not so important) and my Moleskine notebook at the venue of a speaking gig that I attended yesterday.

That Moleskine notebook contains all manner of scribblings. There is a chapter of a novel that I was writing last year, countless business ideas and various other notes. That Moleskine is like my unconscious made material. So yes, very dischuffed.

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