TagIT service

Free-Thinking IT Service? Because You’re Worth It

When I was an undergraduate at the magical University of Sussex in the early nineteen-nineties, I read a great deal of feminist literature. Initially, I was affronted by it all on account of perceived slights to my gender. However, I eventually came to truly value the feminist challenges to the status quo.

Out of the many new learnings from reading these books one that stuck was the deconstruction of marketing methods the cosmetics industry. In actual fact they are not terribly clever, just insidious. It goes something like this:

  • “You’re not looking your best today”
  • “Those fine lines around your eyes are a problem”
  • “Your complexion is dull and lifeless”

When they’ve finished making the potential customer feel worthless, they then offer the elixir.

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Can IT Service Ever Be Sexy?

So let’s get to the point.

In the first post in this series, The Process Age of IT Service Is Over, I used the verb proselytise on more than one occasion. Since then, I haven’t stopped proselytising. In case you missed them (to coin a hash tag), I have posted the following all on the subject of transforming front-line IT service such that it is fit for the digital era.

Such extensive proselytising was always going to have an end. I mean, I wanted to do something about this state of affairs and be, as they say, the change that I wished to see in the world. This was the reason why Cxi was created. The name is a mnemonic which means customer experience and innovation – and it’s pronounced “cex-ee”.

So you see, IT service can be sexy. Continue reading

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